Workflows is a net-new data orchestration solution to be introduced into our platform. It stitches and scales existing capabilities across our technical suite -- including integrations that would repeatedly push / pull data to query for marketing segmentation, analytics, and syndication -- and enables our clients to orchestrate real-time data pipelines to modularize and digitize their domain operations for repeatability, scalability, and collaboration.

Advanced data orchestration functionality needed to be migrated from a command line prototype and unified with our GUI-based product ecosystem. However, the original architecture was designed for a highly technical user while our new market vertical demanded a tool that would fit less technical users. Data objects had to be audited and re-calibrated to bridge operations between roles involved in interacting with different parts of the same data infrastructure.